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聚能人 提本领 促发展——江西以文化融合与渠道创新重塑福彩生态_我的网站

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    Air China flight CA723 takes off from the Beijing Capital International Airport in Beijing, on August 12, 2026. China launched the first international route featuring its homegrown C919 aircraft, connecting Beijing with Ulaanbaatar, capital of Mongolia. Photo: VCGAt around 4:58 pm on Wednesday, Air China flight CA723, a China-designed and manufactured C919 aircraft carrying 121 passengers, landed in Mongolian capital Ulaanbaatar, marking the latest milestone in the C919's commercial operation since its maiden commercial flight on May 28, 2023. The journey, which started in Beijing, was more than another takeoff, as it marked the C919's first international commercial flight and the beginning of regular international operations for China's homegrown large passenger aircraft.
As the C919 climbs higher and flies farther beyond China's borders, the runway behind it gradually disappears. What comes into focus instead is a much broader journey - one in which China's advanced engineering capabilities are reaching new markets, new partners and new possibilities around the world.
Historic moment
Hours before takeoff, a passenger surnamed Zhang, who was completing check-in procedures at Beijing Capital International Airport, said with a smile that he had stumbled into a "historic moment" by chance.
"I didn't pay much attention when I booked the ticket. I had heard that our homegrown C919 would soon begin international service, but I never expected it would be this very flight," Zhang told the Global Times on Wednesday. "I feel incredibly proud and excited."
From its maiden flight in Shanghai in 2017, when its first takeoff had many watching with bated breath, to its first scheduled international commercial service today, the C919's journey reflects China's sustained push to build up its capabilities in advanced aviation manufacturing. 
In recent years, China's top-level policies have strongly supported the development of high-end manufacturing. As the nation enters the opening year of the 15th Five-Year Plan period (2026-30), Chinese high-end manufacturing is increasingly translating technological breakthroughs into globally competitive products and solutions to contribute more broadly to industrial development and connectivity worldwide, Chinese experts noted.
And the C919 program is one of China's most ambitious endeavors to push the frontiers of high-end manufacturing.
The C919 is China's first self-developed trunk jetliner in accordance with international airworthiness standards and registered with independent intellectual property rights, according to the Xinhua News Agency on Wednesday.
Industry experts said the C919's progress reflects the rapid advance of China's broader manufacturing capabilities. Only a handful of countries are capable of developing single-aisle mainline passenger jets, and even fewer can bring a certified aircraft into commercial service.
The C919 aircraft's biggest achievement is that China has built the capability to take a large passenger jet from the drawing board all the way to a certified commercial product, covering overall design, airframe manufacturing, system integration and airworthiness approval, Wang Ya'nan, editor-in-chief of Beijing-based Aerospace Knowledge magazine, told the Global Times on Wednesday.
Much of the aircraft's design, major structural manufacturing and key systems are completed in China. He said this marks a significant step forward in China's civil aviation manufacturing capability, placing the country among the few able to develop a modern trunk-line jet and bring it into commercial service. Its expanding operations now represent the next stage of that progress, he added.
As of Monday, the C919 aircraft had served 57 routes linking 25 cities and handled more than 7.5 million passenger trips, said the Commercial Aircraft Corporation of China (Comac), the jet developer, according to Xinhua.
However, the C919 still faces intense competition in a global market dominated by established players. Experts said, however, that its competitiveness could continue to strengthen as operational experience grows and China accelerates indigenous development of key components and systems.
The UK-based aviation industry publication Airline Economics noted on July 13 that Malaysia Airlines continues to consider Comac's C919 as a future fleet option, but Western regulatory certification remains a key requirement before the carrier would consider operating the Chinese narrowbody.
This has also brought into sharper focus the dual considerations of certification and market demand among potential international customers for the C919, as Wang said this is precisely why the C919's continued expansion into new routes and markets matters. 
As cross-border services expand, the C919 will also need to move closer to international operating standards by building a support network that goes beyond its domestic maintenance system to cover the full cycle of international operations, including regulatory coordination, overseas maintenance facilities and spare-parts logistics, Han Tao, an expert with China's civil aviation think tank, told the Global Times on Wednesday. 
Strengthening these capabilities will be crucial to supporting more international routes and meeting the standards and operational needs of potential overseas customers, Han said.
Meanwhile, industry observers noted that China is also stepping up efforts to advance key components and systems for large commercial aircraft, an area that remains a major challenge for most countries' aviation industries, with mature capabilities still largely concentrated in the US, the UK and France.
Pushing boundaries, sharing opportunities
As the C919 flies farther, it is carrying with it not only China's advances in high-end manufacturing, but a broader story of how Chinese innovation is moving from breakthroughs at home to new possibilities shared with the world.
Underpinning that shift is China's expanding advanced manufacturing capacity and increasingly complete industrial ecosystem, which are helping turn technological breakthroughs into scalable products, a Chinese expert said.
China is upgrading its traditional industrial base while cultivating new sectors that could shape future competitiveness, seeking to move beyond scale and cost advantages toward a more innovation-driven industrial model, injecting new impetus into the country's high-quality development, according to Xinhua's another report on July 21.
The nation's 15th Five-Year Plan underscores the development of a modernized industrial system with advanced manufacturing as its backbone, the report said.
China's vast and diverse market provides advanced manufacturing with something equally important as technological capability: abundant real-world scenarios for testing, refinement and commercialization, Bian Yongzu, executive deputy editor-in-chief of Modernization of Management magazine.
This helps turn breakthroughs into mature, scalable products more quickly. Over the longer term, he said, advanced manufacturing will strengthen China's competitiveness by combining stronger industrial capabilities with complete supply chains and global cooperation, allowing more Chinese technologies, products and solutions to reach international markets, Bian said.
Aviation manufacturing, as a key pillar of high-end manufacturing, is benefiting from this broader push toward industrial upgrading and technological innovation.
At the fourth China International Supply Chain Expo held in Beijing in June, a complete aviation industry innovation chain stands out, spanning aviation materials, core forgings and low-altitude economy applications, drawing widespread attention to the participating companies, Xinhua reported.
Bian said that a complex project such as the C919 can drive coordinated upgrades across advanced materials, precision equipment, core components, system integration, logistics and skilled talent. In this sense, building a large commercial aircraft is a comprehensive test of a country's industrial depth, supply-chain coordination, and ability to turn sophisticated technologies into reliable commercial products.
。    近年来，江西省福利彩票发行中心（以下简称“中心”）以特色福彩销售点建设为抓手，引领带动福彩渠道品牌整体升级。全新打造的特色福彩销售点，彻底打破了传统销售点“素面朝天”、空间狭小、守摊坐等固有的形象和经营模式，多选址于景区、闹市区，店面开阔、装修独具特色，能够有效吸引市民及游客光顾。同时，中心深耕地方特色，推动福彩业态与本土特色产业、文旅产业深度融合，常态化践行公益初心。从集聚优质经营人才、创新销售运营模式，到升级门店整体形象、擦亮公益服务底色，一场全方位的福彩经营创新实践在赣鄱大地悄然铺开。

B | 拓展多元服务  全新场景集聚人气在婺源县弦高古城的祈愿码头，一处全新开业的特色福彩销售点成为古城新亮点。

C | 站点坐落于一栋青砖黛瓦的复古建筑内，店内店外挂满特色鲜明的鱼灯文创作品，门外桥梁栏杆系满缤纷祈愿缎带，桥下溪水潺潺、景致清幽，成为热门打卡点位，深受年轻群体的青睐。

D | 游客在店内购彩后，店主会赠送祈福缎带，不少顾客还会选购特色鱼灯，写下心愿，并放入溪水中，让灯火载着期许顺流而行。店主孙浩力善于捕捉年轻游客需求，会贴心协助顾客润色心愿寄语。凭借特色业态融合经营模式，站点开业首年的即开票销量便在全县名列前茅，鱼灯文创销售也带来可观的收益，实现了福彩销售与文创经营双向赋能、同步增收。“婺源是热门旅游地，文旅客流优势显著，我们对特色福彩销售点的发展前景充满信心。”婺源县福彩专管员罗辉表示。孙浩力是中心重点培育的优质代销者代表。近年来，为盘活福彩经营队伍、为行业注入新鲜活力，中心聚焦人才培育，在网点布局和招商环节，重点吸纳40岁以下的年轻创业者，打造“有资源、有头脑、有能力、懂销售、善经营”的新生代经营队伍。针对新晋代销者，中心提供“一站式”建站咨询、系统化新手培训等定制化服务，第一时间落实建站补贴、销售奖励等扶持政策。一系列暖心举措，彻底改变了福彩销售“守摊打票”的传统模式，让福彩经营成为有内涵、有潜力、有挑战的优质创业赛道，真正实现“新人新气象、新店新活力”。为持续提升福彩销售点专业化水平和市场竞争力，吸纳优质青年人才投身福彩事业，2025年，中心进一步优化福彩销售点建设布局思路。明确销售点优先选址于大型商超综合体、核心繁华商圈、特色文旅街区等消费场景，以及市、县（区）城区主干道、人流密集路段，精准适配新时代购彩需求，激活福彩市场发展新动能。同时，全面升级门店形象与运营模式，整合购彩体验、社交互动等多元功能，打造高品质福彩专营场景。节假日是福彩品牌推广、公益传播的关键契机。今年“五一”假期，中心聚焦南昌核心商圈，在恒茂梦时代广场、百盛商场、龙湖天街同步开展刮刮乐品牌推广活动。活动现场设置了开放式刮刮乐陈列展台、公益宣传展板，直观展示福彩的品牌形象，让市民在轻松购彩的过程中参与公益、收获惊喜。现场还精心设置了趣味互动游戏，市民参与互动即可领取精美礼品。

E | 与此同时，工作人员通过发放公益宣传手册，细致讲解福彩的发行宗旨，科普福彩公益金的筹集流程与使用方向，实现趣味互动、惠民福利与公益传播深度融合、一体推进。融合地域文化  特色网点化身城市微地标走进景德镇市珠山区陶溪川文创街区，编号36042088的福彩销售点让人耳目一新。这是一处占地约50平方米的瓷文化主题特色福彩门店，氛围感堪比精品文创咖啡馆。

F | 门头灯箱、品牌标识与灯带交织出高级质感，与墙面精致的瓷瓶浮雕相映成趣、韵味十足。店内采用黑白鱼骨拼花地砖，搭配锥形底座简约茶几，布局规整、格调雅致，氛围感十足。这个门店以即开票销售为主，在旅游旺季常态化开展抽奖促销活动，吸引了不少年轻游客前来打卡购彩、休闲体验，极大地提升了门店的经营活力。门店月均销售额超20万元，相较于传统福彩销售网点，市场竞争力和经营优势十分突出。

G | 在珠山区九集小镇商业街区，另一处特色福彩销售点已平稳运营两年多，始终以舒适雅致的环境、新颖独特的风格，为到店顾客带来优质的购彩体验。九集小镇是景德镇知名美食文旅聚集地，该门店正对街区入口，是游客必经之处。结合核心客群特征，店主精心设计了门店的装修风格，以福彩标志性大红色搭配白色为主色调，店内墙面采用集装箱的潮流造型，绘制了马里奥卡通形象，创意十足的红色油漆桶造型桌面与简约的白色座椅搭配独具巧思，收纳摆放后可形成别致的图案。“这两家特色门店风格新颖、特色鲜明，精准契合年轻群体的审美和消费需求。

H | ”景德镇市福利彩票发行中心工作人员胡严峰介绍，“两家门店创新经营思路、改变传统装修风格，是景德镇福彩依托‘景德镇手工瓷业遗存’世界遗产，深度融合地方陶瓷文化、文旅产业的生动实践和有益探索。”依托全域场景创新、业态创新、服务创新的实践探索，中心持续丰富门店形态，积极打造商圈潮玩、文旅地标、社区便民等多元化网点，构建差异化、场景化、便民化的福彩消费体系，精准适配不同客群的购彩需求，为各类消费者提供优质贴心的购彩体验。坚守公益初心  常态化服务传递福彩温度南城县的一处新晋福彩销售点，以整洁明亮的环境、专业贴心的服务收获了一众好评。店内彩票摆放规整、品类齐全，店主精心整理的福彩知识手册整齐陈列，供顾客浏览。店主善于分享专业经验，引导理性消费、不刻意推销，专业、有度、温和的经营风格，让门店积累了大批忠实顾客。

I | 25岁的店主小菲心思细腻、踏实肯干。创业之初，她反复考察选址，门店装修、布局设计、细节处理均用心打磨，凭借年轻人的创意与朝气，将小小的福彩门店打造成温暖治愈的“幸运驿站”。闲暇之余，小菲会在社交平台上分享日常经营点滴：整理彩票的专注瞬间、与彩民友好交流的温馨画面、顾客中奖的喜悦时刻……真实鲜活的日常分享，让她收获了众多网友的关注，也结识了更多的购彩爱好者，大家的认可与支持成为她稳步前行的动力。

J | “我之前在深圳工作，得益于中心的创业帮扶政策，我下定决心回家乡创业。

K | 从门店建站、专业培训到日常运营，全程都有专人指导，扶持政策贴心全面，对我们这些返乡创业的大学生十分友好。”小菲笑着说道，“目前门店销量逐月稳步增长，踏实向上的经营状态，让我充满成就感和归属感。”小菲是中心重点扶持的青年创业能人之一。近年来，中心持续挖掘用心经营、敢于创新、善于运营的优质从业者，以“提素质、塑形象、强队伍”为目标，持续推动福彩代销队伍年轻化、专业化迭代升级。聚焦高校毕业生、返乡青年就业创业痛点难题，中心推出低门槛、轻成本、全覆盖的青年创业扶持计划，为返乡创业青年搭建优质干事平台、注入长效发展动能。大批新生代青年从业者的加入，不仅为福彩销售渠道注入了源源不断的新鲜血液，更将公益理念、青春活力融入了福彩多元化经营全过程，让福彩公益底色更加鲜明。公益是福彩的初心与底色。中心始终坚守“取之于民、用之于民”的公益理念，一方面依托合规彩票销售归集公益资金，精准赋能各类民生事业发展；另一方面立足线下门店场景，落地常态化便民公益服务，让福彩公益可触摸、可感知、有温度。如今，江西越来越多的福彩网点化身便民服务站点，常态化提供手机充电、雨伞借用等便民服务，以点滴善举传递福彩温度。小小的福彩门店，既是便民消费的前沿场景，更是践行公益、服务群众、传递温情的民生窗口。

L | 平凡生活需要暖心的小确幸，福彩事业承载着民生大福祉。如何推动福利彩票与商业消费、文旅体验、公益服务等多元场景无缝融合，以文化艺术氛围升华公益实践，为群众持续传递温暖与美好？如何持续优化创新经营模式、拓宽服务边界、厚植公益底蕴，让福彩事业更好地承载增进民生福祉的社会责任？眼下，中心正持续探索、积极创新，全力推出更多形式新颖、群众认可的福彩创新举措，推动全省福彩事业高质量、可持续发展。

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